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Case study : Starbucks
   




 

Duration : Fall 2000
Class : Design Planning, Team project
Instructor : Larry Keeley

Description
The case study was conducted to understand the business world, specifically concerned with economic value. The team analyzed, predicted, and suggested ideas for the future growing.
The case study file is available upon request.

Used methods
Brainstorming
Era analysis about coffee and whole beverage market
Roadmap to analyze the business growth
AEIOU framework(Activities, Environments, Interactions, Objects, Users)

Supporting material
Presentation file (PDF 870 Kb)

 
 
 
 




 
     
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